Milk Media – connecting with kids to promote nutrition and healthy lifestyles! It began with milk cartons side panels. Then, we took it to a whole new level with Milk Rocks! Milk Rocks helps to make milk ‘cool for kids’ through three unique distribution channels.
Making milk cool to drink – in an age of unhealthy, sugar and chemical laden drinks that are part of a childhood obesity epidemic, we were tasked with creating a profile that encouraged tweens and teens to drink milk. (there’s a lot of this in your history, I’m just doing this to show you a plug and play layout!)
The solution was simple – (outline solution – images)
Milk was cool again!
We made milk cool again
With our three basic channels, we increased milk drinking by…
Our community, Milk Rocks, contained content by….