Collateral Material. It’s an odd expression, right? If you Google it, you’ll find some fairly concise definitions, like this one: Marketing collateral is any media material used to promote a company’s products or services. This includes everything from print materials like posters and flyers to digital content like catalogs and e-magazines.
For the sake of a coherent presentaion, I’m going to narrow that scope. In the galleries below you’ll see impressive examples of print materials: brochures, file folders, flyers and posters. Other collateral material with more specific strategic goals can be found in the Direct Response, Outdoor, Interactive and Other Stuff portfolio sections.
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