The Big Picture! Fun to conceptualize and design, but challenging in unique ways. Brevity is the true soul of wit here, particularly with billboards. Headline. Image. Logo. That’s the whole story. When you’re driving car at 60+ mph, there’s no way to absorb anything more, so you have to deliver powerful messages with minimal elements.
Red-faced Disclaimer: The digital files with most of our billboard finals were destroyed, so many of the images shown here had to be reconstructed. Basically, they’re comps. So…enjoy the concept/copy and use your abundant imaginations for the picture-perfect visual execution. BTW, the originals were pretty spectacular…sniff, sniff 🙁