Ad Agency vs Ad Guy
Ad Agency vs Ad Guy
Why pay for a full-service ad agency when you can get a full-service Ad Guy at a fraction of the cost? Yes, sometimes you need a full-service agency, even with a regional campaign. Other times, you think you need a full-service agency, because, hey, what’s the alternative?
Consider the value of a full-service Ad Guy, with twenty years of success in virtually every area of the advertising and marketing spectrum. This Ad Guy, your Ad Guy, will deliver a complete turnkey package: strategic platform, concepts, creative execution and production–for a whole lot less than you’d pay for an entire team of agency pros.
Hard to believe, right?
You will believe. Your first job will be 50% off the rate card. Satisfaction guaranteed. You don’t pay until you’re happy. When you’re happy, I’m happy.
With most ad agencies, the top brass might come out for the presentation (more likely the contract signing), then as soon as the ink is dry, you find yourself in the hands of Junior AEs and Junior creatives doing Junior-class work. You’re left wondering, “What happened to all the beautiful stuff I saw in the portfolio?” and more importantly, “What happened to all my money?”
What I kept hearing from my BIG Fortune 500 clients is that the BIG ad agencies (they used to work with) were not giving them access to the top creative people, were not proactive in advising them on dangers and opportunities, were not involved in their day to day real life business challenges and were not giving them the hand holding, damage control and consulting service they deserved.
Now you can have the full-service resource of a seasoned pro with neck-deep experience in virtually every area of the advertising business. And yes, I’ll hold your hand, but you won’t need it.
Anyone who has ever founded and maintained a successful business (and every savvy person who hasn’t) understands that you can’t survive in such a competitive marketplace without being extremely self-motivated, disciplined and persistent. I bring that work ethic, professionalism and determination to every assignment. I would stack myself up with the best-of-the-best in all things creative, strategic positioning, branding, and (interestingly, for a creative guy) sales. I can pitch the hell out of a campaign and I’m a great presenter.
“I was constantly impressed with the valuable ideas and creative solutions Long Advertising provided. When I asked for assistance, they were always there with an array of ideas to choose from.”
Product Manager, International Paper
I learn fast and I mean FAST. My experience and on-the-fly marketing savvy slashes the learning curve to half the time it takes most agencies to get cozy with your people, your market and the challenges you face. This saves you time and money. Lots.
And when you’re facing a tight deadline (when aren’t you?) go to the Ad Guy to get your job done pronto. I dig in fast and muscle my way through the biggest projects in record-breaking time. If I had to count the number of times I’ve had to create 24-hour start-to-finish ad campaigns, I’d run out of fingers and toes.
“We had an advertising schedule slated to run the week of the tragedy at the World Trade Center. Long was totally on top of the situation, rearranging our media schedule from entertainment based programming to news outlets and making sure that our message was altered in print campaigns to reflect the proper respectful emotional tone.”
Director of Marketing, W.J. Deutsch
I’m used to working with tight budgets. I can’t remember a time with loose budgets. If you compare my project fees with the big agencies, you’ll be grinning ear to ear. If you compare them to small agencies and other freelancers, you’ll still be smiling because you can’t get what I offer from other creative resources at twice the price.
Straight Shooter, Team Player
If you’re looking for a hinge-neck “yes man,” look further. If you want a marketing partner that won’t lie to you, you’re in the right place. I’ll tell you what I think and when I don’t agree with you, but ultimately, it’s your work and your money. So like a good soldier, I’ll get the job done, without the whines and snickers. Well, maybe a whine.
“The Long team has been focused on our satisfaction and more importantly, were willing to speak out when our ideas were off base. This professional confidence led to a great working relationship and an excellent result.”
VP Worldwide Sales & Marketing, Evercel
I make it my business to grow your business. I won’t sit around waiting for the next assignment. I’ll come to you with new ideas and strategies. And when I spot an opportunity that can make you lots of money, I make sure you get the news before the competition figures it out.
Time and again I’ve demonstrated an ability to identify desirable marketing partners for co-operative ventures and put a winning deal together. I’m an extremely skilled negotiator (saving you lots of nasty legal fees) that can craft a package that makes both sides happy (with the emphasis on your side). There are some good stories here, so ask about them.
It’s the Strategy Stupid
Increase your brand awareness and sales with memorable ads that:
1) engages viewers instantly
2) speaks the language of your core demo
3) operates from a sound strategic platform
4) creates demand.
“Your willingness to work within our limits (financial as well as imagination) made the whole process of creating commercials a pleasure. To find out we won awards, that was the best news.”
President, B & B Pool and Spa Center
Shock value draws eyeballs, but where’s the brand-building benefit? My creative process is a strategic process. Job one is the positioning statement. This is where I formulate the blueprint and battle plan for the creative. Research is a critical component. The statement includes a market overview; target audience profile; demographics and psychographics; analysis of competitive advantages, opportunities, obstacles and liabilities; key differentiating benefits; umbrella positioning and identity; and creative strategic direction.
Want to see how this process can turbocharge your sales? Let me interview you, free of charge. After fifteen minutes, you’ll know that this Ad Guy has the goods to craft a battle plan that will leave your competitors shivering in fear.