Ad Agency vs Ad Guy
Richard Long, Ad Guy
My first commercial work was as a freelance illustrator. I got tired of art directors telling me what to draw, so I began working at a small New York ad agency as an art director and graphic designer. I discovered a flair for copywriting and eventually became Creative Director. Working at a smaller agency allowed me to explore interests in marketing strategy and brand building. After three years at Canon & Shea Associates, I was the chief architect of every ad campaign. I pitched new clients, gave good service and built strong client relationships.
Unsurprisingly, I soon opened my own agency.
Long Advertising was founded in 1990. Our initial focus was business-to-business marketing. We were responsible for numerous product launches and gained a reputation for strategic positioning and brand building. Clients ranged from Fortune 500 multinationals to entrepreneurial start-ups. A small sample of our Biz-to-Biz accounts: Allied-Signal, Blue Ridge Paper Products, Certainteed, Direct Marketing Association, IBM, The Image Bank, International Paper and Mitutoyo.
I yearned for more creative fare, so we branched into consumer advertising. Our clients included: Barami, Gant, Georges Duboeuf Wines, Disney, Fox Kids, Kellogg’s, Ilford Photo, Ariane Zurcher Jewelry, Humongous Entertainment, The Learning Company, Antonin Rodet Wines, Carmen Wines, Schenkel’s All-Star Dairy, Sundance Spas, Goldfinger’s, Studio in a School, Car Cash and B&B Pool and Spa Center.
As Creative Director, I had written, directed and produced a number of corporate videos for our B-to-B clients. So I applied that experience to television and radio ads, which won over 60 major industry awards including: Telly, Communicator, Vision, Moebius, Silver Microphone and Summit Awards.
In the interactive media sector, we designed and built a number of websites and created banner ads, pop-ups and rich media.
So there’s the basic bio and credentials. And here’s the point where you ask the only question that matters:
What can this Ad Guy do for me?
Questions? Comments? Quotes? Collaboration?
Want to know more? Ask me anything. I’m here to help.