Milk Media – connecting with kids to promote nutrition and healthy lifestyles! It began with milk cartons side panels. Then, we took it to a whole new level with Milk Rocks! Milk Rocks helps to make milk ‘cool for kids’ through three unique distribution channels:
Making milk cool to drink – in an age of unhealthy, sugar and chemical laden drinks that are part of a childhood obesity epidemic, we were tasked with creating a profile that encouraged tweens and teens to drink milk. (there’s a lot of this in your history, I’m just doing this to show you a plug and play layout!)
The solution was simple – (outline solution – images)
Complete Corporate Identity
We Rethought Everything
Three basic channels
At live events....
Milk was cool again!
We made milk cool again
With our three basic channels, we increased milk drinking by…
Our community, Milk Rocks, contained content by….
The Results Were Amazing
The results are incredible.