This section is broken down into consumer ads and business-to-business ads. At some point, I may add blurbs that illucidate the strategic and creative direction for each ad, but for now I’ll let the work speak for itself. I was the creative director and lead copywriter for every ad and the art director for the majority of them. The creative process and strategic positioning are my big passions in the ad biz, and classic print work is the essence of concise persuasion. Headline. Subhead. Graphic. Boom.