Portfolio sales copy

Television

Q: How can you make an eye-popping, award winning TV spot for half the cost of any ad with comparable production values…and get 25% over your media budget in bonus placements?

A: Start with a world-class creative team, add 20 plus years of production know-how, throw in a dash of the most talented pool of post-production wizards on either coast and top it off with the most hard nosed negotiators you’ve ever seen (with the possible exception of a few major league sports agents).

Radio

First class, knock ’em dead creative with mind blowing state of the art sound design. Winners of numerous national awards including a Silver Microphone award for Best Copywriting in all ads/all categories submitted nationally. And we do jingles too!

Print

I’ve been doing print ads since I learned to walk. And they keep getting better and better. They sell product, they entertain, they are remembered. What more do you want?

Outdoor Billboards/Posters

I love the great outdoors. It’s fun and funny and eye-catching and traffic stopping. I want a lot more of this work. And a tan.

Graphic Design/Illustration

My first love was painting and drawing. I still love painting and drawing…plus illustration and graphic design, including: logos, stationery, corporate identity, brochures, annual reports, flyers, postcards and all types of collateral material.

Interactive

What are the three most important aspects of online marketing? Testability, testability, testability. Everything about online advertising is measurable: impressions, click-throughs, calls to action, and sales. If you’re not running split ad campaigns, how can you maximize your potential? Let’s discuss.

Business to Business

I was weaned on business-to-business advertising and continue to outfox the competition with break-the-mold tactics that prove B to B doesn’t stand for Bland and Boring. What gives me bragging rights? Long ago, I came to the amazingly obvious conclusion that business people (from the President down to the Purchasing Manager) need to be captivated, entertained and compelled to make a purchase in the same way as consumers. Wow, what a concept!

Sure, you might need some hard facts for the engineers, but there’s no reason why they can’t be conveyed with humor, drama and power. I’ve worked with some of the largest (and most conservative) corporations in the world…and guess what? They know a good ad when they see one and they usually have the guts to run them.

Corporate Videos

Do you know what most production houses forget about when they put together a corporate video script? The beginning, the middle and the end. Our skill in formulating the most convincing and persuasive direct mail arguments (we write the recruitment letters for the Direct Marketing Association) is channeled into crafting videos that grab you, hold you and won’t let you go.