My first commercial work was as a freelance illustrator. I got tired of art directors telling me what to draw so I began working at a small New York ad agency as an art director and graphic designer. I discovered a flair for copywriting and eventually became Creative Director. Working at a smaller agency allowed me to explore interests in marketing strategy and brand building. After three years at Canon & Shea Associates, I was the chief architect of all ad campaigns¾pitching new clients, making presentations, and forming strong client relationships. Unsurprisingly, I soon opened my own agency.
Long Advertising was founded in 1990. Our initial focus was business-to-business marketing. We were responsible for numerous product launches and gained a reputation for strategic positioning, branding and logo design. Clients ranged from Fortune 500 multi-nationals to entrepreneurial start-ups. A small sample of our B-to-B accounts: Allied-Signal, Blue Ridge Paper Products, Certainteed, Direct Marketing Association, IBM, The Image Bank, Ilford Photo, International Paper and Mitutoyo.
I yearned for more creative fare, so we branched into consumer advertising. Our clients included: Barami, Gant, Georges Duboeuf Wines, Disney, Fox Kids, Kellogg’s, Ilford Photo, Ariane Zurcher Jewelry, Humongous Entertainment, The Learning Company, Antonin Rodet Wines, Carmen Wines, Schenkel’s All-Star Dairy, Sundance Spas, Goldfinger’s, Studio in a School, Car Cash and B&B Pool and Spa Center.
As Creative Director, I wrote, produced and directed a number of corporate videos, and applied that experience to creating television and radio ads which won over 60 major industry awards including: Telly, Commuincator, Vision, Moebius, Silver Microphone and Summit Awards.
In the interactive media sector, we designed and built a number of websites and created banner ads, pop-ups and rich media. On the social media front, my experience has been enriched from my self-promotion work as a bestselling author.